Available for Freelance Work

Growth Through Strategy & Data

I craft data-driven digital experiences that transform businesses — from SEO dominance to high-converting campaigns that generate real results.

Website SEO Ads Social Media
Praveen Kumar
30+
Projects Completed
10+
Happy Clients
4.8
Client Rating
About Me

A Little Bit About Praveen

Based in Chennai. Working with small businesses across India. Helping them show up online and grow.

Hi, I'm Praveen Kumar

I'm a digital marketing specialist from Ambattur, Chennai. For the past 2 years, I've been working directly with small business owners — helping them get more enquiries, build a proper online presence, and run ads that don't burn through their budget.

My work covers four areas: building clean, fast websites that give visitors a reason to trust you; running Google Ads that target the right people at the right time; SEO to get you ranking on Google without paying per click; and design work that makes your brand look like it means business.

Website Creation

Clean, fast sites that load well and look professional

Ads Management

Google Ads that reach the right people, not just anyone

SEO & Analytics

Getting you found on Google without paying per click

Creative Design

Visuals that make your brand look like it belongs

What I Work With

SEO Optimization90%
Google Ads / PPC85%
Meta Ads & Social Media88%
Web Design (HTML/CSS)80%
Canva / Figma / Design85%
Analytics & Reporting82%
Portfolio

Work I've Done

Real projects for real clients — with actual results attached.

Business Website Creation
DESIGNDEV

Business Website Creation

Built websites for local businesses that needed more than just an online presence — they needed something that actually made visitors trust them and take action. Fast load times, mobile-friendly, and ready to rank on Google from day one.

DevelopmentResponsive
Paid Advertising Mastery
Google AdsMeta Ads

Google & Meta Ads Management

Ran Google & Meta ad campaigns for a local business that was spending money on ads with nothing to show for it. After restructuring the targeting and messaging, their cost-per-lead dropped by 60% and monthly enquiries tripled — within the first 90 days.

Budget OptimisedTargeted
E-Commerce SEO Campaign
SEOAnalytics

SEO for Local & E-Commerce Businesses

Handled SEO for three live client websites — fixing technical issues, improving on-page content, and building the kind of search visibility that brings in enquiries without spending on ads every month. Results take time, but they stick.

SEOOn-PageTechnical
Social Media & Poster Design
Poster DesignBrandingSocial Media

Social Media & Poster Design

Created posters, promotional graphics, and social media content for several local businesses. The goal was simple: make them look professional and consistent online, so when someone checks their Instagram or WhatsApp status, they actually take the business seriously.

DesignBranding
Tech Stack

Tools & Technologies

The tools I use day-to-day to get the work done properly.

Claude AIExpert
ChatGPTExpert
VS CodeAdvanced
FigmaAdvanced
CanvaExpert
MiroProficient
WordPressAdvanced
Google AdsExpert
Meta AdsExpert
AnalyticsAdvanced
PhotoshopProficient
HTML / CSSAdvanced
Credentials

Certificates & Achievements

Verified certifications demonstrating expertise in digital marketing.

Certified
Google Ads

Google Ads Search Certification

Google Skillshop

Certified
Google Ads

Google Ads Display Certification

Google Skillshop

Certified
Google Analytics

Google Analytics Certification

Google Skillshop

Certified
HubSpot Academy

Digital Marketing Certified

HubSpot Academy

Certified
Semrush Academy

AI Search Operating System

Semrush Academy

Certified
Brand Monk Academy

Digital Marketing Webinar

Brand Monk Academy · NSDC

Certificate
My Journey

How I Got Here

Started as an intern learning the basics. Now working independently with clients across Chennai and India.

Freelance Digital Marketer

2023 – Present

Self-Employed · Chennai, TN

Working directly with small businesses and startups on SEO, Google Ads, website builds, and social media design. Every client is different — so the work is never copy-paste. I focus on what actually moves the needle for each business.

SEOGoogle AdsMeta AdsWeb Design

Digital Marketing Intern

2022 – 2023

Local Agency · Chennai, TN

Got my hands dirty with Google Ads campaigns, content calendars, and performance reports. Working inside an agency taught me how to think about client goals, not just tasks — and that's something I still carry into every project.

ContentAnalyticsCampaigns

BBA – Business Administration

2019 – 2022

University · Chennai, TN

Studied business fundamentals with a focus on marketing and management. This is where the interest in how businesses grow online started — and I've been building on it ever since.

BusinessMarketingStrategy
Collaborators

People I Work With

When a project needs more than one person, I bring in trusted collaborators I've worked with before.

Praveen Kumar
Digital Marketer

Praveen Kumar

Digital marketing specialist helping small businesses grow online through SEO, paid ads, and high-converting websites.

SEOGoogle AdsStrategy
Abishek
Web Designer

Abishek P

Handles web design and frontend work with a sharp eye for clean, functional layouts that look good on every screen.

FigmaHTML/CSSUI/UX
Ganesh
Poster Creator

Ganesh

Creates graphics, posters, and brand visuals that are clear, consistent, and actually represent the business well.

CanvaPhotoshopBranding
Balamurugan
Data Analyst

Bala Murugan

Digs into the numbers — tracking what's working, what's not, and what the data actually means for the client's business.

AnalyticsResearchReporting
WHAT I DO

How I Can Help You

Four things I do well — and actually enjoy doing. Pick what your business needs most.

01

Website Creation

Fast, mobile-ready websites built to rank on Google and turn visitors into enquiries.

Fast LoadingMobile-ReadySEO Built-In
Let's Build It
02

Ads Management

Google and Meta Ads with sharp targeting and clear tracking, so every rupee works.

ROI FocusedReal TrackingBudget Smart
Let's Talk Ads
03

SEO & Analytics

Rank higher on Google without paying per click: technical fixes, keywords and monthly reports.

RankingsOrganic TrafficLong-Term
Improve My Ranking
04

Social Media Design

Posters, posts, thumbnails and banners that stay on-brand and stop the scroll.

Canva + FigmaBrand ConsistentEngaging
See My Design Work
Let's Talk

Got a Project in Mind?

Tell me what you're working on. If I can help, I'll be honest about it. If I can't, I'll tell you that too.

Get In Touch

Quick response guaranteed. Send a message or call directly — I'll get back to you within 24 hours, usually much faster.

WhatsApp (Quick)+91 9092543740
LocationAmbattur, Chennai 600053
Tamil Nadu, India

Common Questions Answered

What services do you offer?

+
I help businesses improve their online presence through SEO, Google Ads, website development, local SEO, and lead generation strategies.

What is your typical project timeline?

+
Timelines vary depending on the project. Most websites are completed within 1–3 weeks, while SEO and advertising campaigns are ongoing services that require continuous optimization.

Do you work with clients outside India?

+
Yes. I work remotely with businesses worldwide and communicate through email, WhatsApp, Google Meet, and Zoom.

What results can I expect?

+
Every business is different, so results vary. My focus is on improving visibility, generating quality enquiries, and creating a stronger online presence through proven strategies.

What does working with you look like?

+
We start with a discussion about your goals, followed by planning, execution, regular updates, and ongoing support to ensure the project moves smoothly.

Let's Discuss Your Project

Got it! I'll reply within 24 hours.

Where I'm Based

Ambattur, Chennai 600053 · Tamil Nadu, India

Praveen. — Project Showcase

Website Projects

01
Healthcare
Online Booking9 Speciality PagesMobile-Ready

Alpha Clinic

Multi-speciality clinic website in Chennai with online booking and a live admin panel. (Additionally, SEO is implemented)

02
Dental
Video HeroSymptom FinderClear Pricing

Origin Dentals

Premium dental clinic website with quick booking, treatment pages and clear prices. (Additionally, SEO is implemented)

Visit Site
03
E-Commerce
Online StoreWhatsApp OrdersSEO Ready

Vynox Men's Wear

Men's fashion store with a premium look and product pages built to rank. (Additionally, SEO is implemented)

Visit Site
04
Contractor
48 PagesEstimate FormLocal SEO

Keystone Fence & Deck

48-page website for a Texas fence and deck builder, with a two-step estimate form. (Additionally, SEO is implemented)

Visit Site

Sales Funnels

01
Coaching
Application FormCall BookingConfirmation

Devia Coaching

Coaching funnel where visitors apply, book a free strategy call and get confirmed. (Additionally, SEO is implemented)

Visit Site
02
Fitness
Free Plan7-Day TrialEmail Follow-Up

Andria Fitness

Fitness funnel with a free 4-week plan or 7-day trial that leads to the paid program. (Additionally, SEO is implemented)

Visit Site
03
Webinar
Free Live ClassCourse OfferCheckout

Learn English with Emma

Webinar funnel with a free live class, course offer and checkout. (Additionally, SEO is implemented)

Visit Site
Praveen. — SEO Campaign Showcase
Fashion E-Commerce · SEO Campaign

Vynox Men's Wear — SEO Case Study

Full on-page and technical SEO implementation for a luxury menswear e-commerce brand — optimizing product pages, site structure, and metadata to drive qualified organic traffic from fashion buyers.

On-Page SEO Technical SEO Schema Markup Core Web Vitals Internal Linking

GA4 & Search Console Setup (Demo)

GA4 e-commerce overview (demo, sample data)
GA4 e-commerce overviewUsers, engaged sessions, conversion rate and revenue, plus views, add-to-carts and purchases for each product.
Event tracking check (Tag Assistant + DebugView) (demo, sample data)
Event tracking check (Tag Assistant + DebugView)Testing that view_item, add_to_cart, begin_checkout and purchase fire in order, with the transaction ID, value and items.
E-commerce funnel exploration (demo, sample data)
E-commerce funnel explorationShows where shoppers drop off between session start and purchase, split by desktop, mobile and tablet.
Traffic acquisition by channel (demo, sample data)
Traffic acquisition by channelOrganic search, direct, social, referral, email and paid, compared on sessions, engagement and conversions.
Search Console performance (demo, sample data)
Search Console performanceClicks, impressions, CTR and average position for the store's product search terms, plus Core Web Vitals.
40%+
Organic Traffic Growth
15+
Keywords Ranked
<2s
Core Web Vitals LCP
100%
On-Page Coverage

Technical SEO Implementation

Sitemap & Robots.txt Setup

XML sitemap generated and submitted to Google Search Console. Robots.txt configured to allow full crawl access to all product and category pages while blocking internal admin paths.

Canonical Tags & Duplicate Prevention

Canonical tags implemented across all product variant URLs to prevent duplicate content penalties. Ensured search engines consolidate link equity to the primary product page.

Core Web Vitals Optimisation

Images compressed and served in next-gen formats. Render-blocking scripts deferred. LCP brought under 2 seconds across mobile and desktop for a strong Google page experience signal.

Semantic HTML & Heading Hierarchy

Full audit and correction of H1–H6 heading structure across all pages to establish clear topical hierarchy for crawlers and improve keyword relevance signaling.

Image Alt Text Optimisation

Descriptive, keyword-rich alt tags added to all product and collection images — improving accessibility, supporting image search rankings, and strengthening on-page relevance.

HTTPS & Security Compliance

Full HTTPS implementation confirmed with SSL certificate. Mixed content warnings resolved. Secure browsing signals established as a confirmed Google ranking factor.

On-Page SEO & Content Optimisation

Title Tags & Meta Descriptions

Unique, keyword-targeted title tags and compelling meta descriptions written for every page — targeting buyer-intent queries like "men's formal wear Chennai" and "luxury menswear online India" to improve CTR from search results.

Category Page SEO Copy

Keyword-rich introductory copy added to all category pages with natural keyword integration — helping Google understand page topicality and improving ranking potential for high-volume collection-level searches.

Internal Linking Architecture

Strategic internal linking structure built across homepage, category, and product pages to distribute link equity, guide crawlers, and increase the depth and discoverability of the full product catalogue.

Schema Markup (Product & Breadcrumb)

Structured data added using Product and BreadcrumbList schema types — enabling rich snippet eligibility in Google results with star ratings, pricing, and navigation breadcrumb display.

Campaign Results & Impact

The combined technical and on-page SEO implementation for Vynox Men's Wear delivered measurable improvements in organic search performance. Product pages began ranking for buyer-intent keywords in the fashion segment, driving qualified organic traffic from users actively searching for menswear products.

Traffic Growth

40%+ increase in organic sessions within the first 60 days of full SEO rollout

Keyword Rankings

15+ target keywords indexed and ranking on page 1–2 of Google search results

Mobile Performance

Core Web Vitals passing grade across mobile — critical for India's mobile-first audience

Google Search Console Semrush Schema Markup Core Web Vitals HTML5 / CSS3

Explore the live Vynox Men's Wear website — fully SEO-optimised and ranking for buyer-intent fashion keywords.

Praveen. — Paid Advertising Campaign Showcase
44.5K
Audience Reach
863
Link Clicks
+103%
Growth Rate
Real-Time
Campaign Tracking
Live Campaign Performance — Real-Time Dashboards
Meta Ads

Sniper – Meta Ads Dashboard

Sniper Meta Ads Dashboard

Managed and optimized Meta advertising campaigns focused on audience targeting, retargeting strategies, conversion optimization, and ROAS improvement. Campaign structures were designed to improve engagement, website purchases, and customer retention across multiple audience segments.

3.42×Overall ROAS
4.82×Best Campaign ROAS
₹8,51,920Total Revenue
₹276Avg. Cost/Purchase
Google Ads

Sniper – Google Ads Dashboard

Sniper Google Ads Dashboard

Executed Google Ads campaigns including Search, Shopping, and Performance Max campaigns focused on conversion growth, keyword optimization, and scalable acquisition strategies. Performance tracking and analytics were used to maximize ROAS and campaign efficiency.

4.24×Overall ROAS
1,642Total Conversions
₹11,09,874Conv. Value
3.87%Click-Through Rate

Campaign Strategy & Execution

Google Ads — Search & Display

Keyword research, ad copy testing, Quality Score optimisation, and smart bidding strategies — structured campaigns that capture high-intent buyers at the exact moment they search.

Meta Ads — Facebook & Instagram

Custom audience building, lookalike targeting, retargeting funnels, and creative A/B testing across Facebook and Instagram — maximising reach while minimising wasted ad spend.

Full-Funnel Conversion Strategy

Top-of-funnel awareness, mid-funnel engagement, and bottom-of-funnel retargeting campaigns working together — guiding cold audiences into paying customers efficiently.

Cross-Platform Analytics & Reporting

Unified reporting across Google and Meta using Coupler.io and Lifesight — giving clients a single dashboard view of all campaign performance, spend, and ROI in real time.

Continuous Optimisation

Weekly performance audits, bid adjustments, audience refinement, and creative refreshes — keeping campaigns at peak efficiency and preventing ad fatigue over time.

Transparent Client Reporting

Detailed monthly reports with plain-English explanations of results — including spend, leads, cost-per-lead, ROAS, and recommended next steps for every client campaign.

Interested in Google Ads or Meta Ads management that actually delivers measurable ROI? Let's discuss your campaign goals.

Get a Campaign Quote
Praveen. — Social Media & Poster Design Showcase
6+
Banner Designs
6
Logo Designs
100%
Client Satisfaction
Multi
Platform Ready
Campaign Creative Gallery — Business Promotional Banners & Logo Designs
  Promotional Banners   Logo Designs
Business Promotional Banner Campaign
Business Promotional Banners and Logo Designs

Created a comprehensive promotional marketing campaign featuring modern banner advertisements for local businesses. Designs include business growth ads, fresh grocery delivery banners, discount offer creatives, and six professional logo identities across various industries — all optimised for social media, WhatsApp marketing, and digital advertising platforms.

BannersBusiness Growth Ads
6 LogosBrand Identities
MultiPlatform Optimised
100%Custom Designs

Project Highlights

Business Growth Advertisement Banner

Modern LinkedIn/social-style banner with professional photography, digital marketing messaging, and bold CTAs to attract new clients.

Grocery Delivery Promotional Poster

Vibrant green-themed delivery banner with fresh produce imagery, discount badges, and clear contact details for local grocery brands.

WhatsApp & Instagram Marketing Visuals

Compact, high-impact promotional creatives sized and styled for WhatsApp broadcasts and Instagram feed posts with strong visual hierarchy.

Brand That Stands Out Banner

Dark-themed branding banner with kinetic lightbulb graphic — designed to attract creative industry clients and agency leads.

Six Logo Identities

Velocity Fitness, Natureza Organic Store, PixelCraft Creative Studio, BuildWell Constructions, Brew Haven, and Technova Solutions — each with distinct visual character.

Design Goal & Outcome

Build visually attractive promotional materials that quickly communicate offers and increase customer engagement — delivering improved brand presentation optimised for digital marketing campaigns.

Need professional promotional banners or brand identity design for your business? Let's create visuals that convert.

Get a Design Quote
2
Product Campaigns
Premium
Ad Quality
High
Conversion Style
Meta
Ads Optimised
Product Advertisement Creatives — Beauty & Electronics
  Skincare · Electronics   Meta Ads Ready
Product Advertisement Creative Series
Product Advertisement Creatives

Developed two premium product advertisement creatives targeting different market segments. The skincare ad uses warm earthy tones with clean typography to convey natural trust signals, while the wireless earbuds ad uses a bold dark tech aesthetic with glowing accents to communicate power and modernity — both designed to maximise engagement on Instagram and Meta ad placements.

SkincareFace Serum Campaign
AudioEarbuds Ad Creative
HighConversion Design
MobileFirst Optimised

Project Highlights

Skincare Product Advertisement

Elegant natural-toned ad for Glow Face Serum — featuring trust badges (paraben free, 100% natural, dermotologically tested) and a clear shop-now CTA driving conversions.

Wireless Earbuds Promotional Creative

High-tech dark-theme ad for Soundrock earbuds — with Bluetooth 5.3 feature callouts, water resistance badge, and 30H battery highlight for audiophile audiences.

Design Goal

Create attention-grabbing product visuals that improve engagement and strengthen product presentation for paid advertising campaigns across social media and e-commerce platforms.

Outcome

Produced high-conversion style creatives optimised for social media marketing and e-commerce promotions — ready to deploy directly in Meta Ads and Instagram campaigns.

Want product advertisement creatives that stop the scroll and drive real sales? Let's build your next campaign.

Get a Design Quote
8+
Story Templates
5
Niche Categories
Mobile
First Design
Reusable
Template System
Instagram Story Template Collection — 5 Niche Categories
  Instagram Stories   Reusable Templates
Instagram Story Marketing Template Collection
Instagram Story Marketing Templates

Designed a diverse collection of mobile-first Instagram story templates spanning eight visual styles and five business niches — New Arrival fashion, Special Offer, Today's Special food promo, Time to Travel, Business Growth, Stay Fit Fitness, New Collection, and Weekend Sale. Each template uses bold typography, high-contrast imagery, and strong CTAs to maximise swipe-up engagement and audience interaction.

FashionNew Arrivals & Sales
FoodRestaurant Promos
TravelDestination Stories
FitnessMotivation Stories

Project Highlights

Fashion Sale Stories

New Arrival and Special Offer templates with lifestyle photography, percentage off badges, and shop-now CTAs — designed for clothing and footwear brands.

Restaurant Promotion Templates

Today's Special food story with appetising imagery and order-now CTA — perfect for restaurants, cafes, and cloud kitchens running daily promotions.

Travel Marketing Stories

Time to Travel template with tropical destination photography, book-now CTA, and adventure messaging for travel agencies and lifestyle brands.

Fitness Motivation Stories

Stay Fit Stay Strong template with athlete photography, bold motivational typography, and join-now CTA for gyms and fitness coaches.

Design Goal

Build ready-to-use story templates that increase audience interaction and improve daily content consistency across diverse business niches.

Outcome

Delivered modern mobile-optimized story designs suitable for regular promotional campaigns — fully reusable, multi-niche, and optimised for maximum Instagram audience engagement.

Need a library of Instagram story templates that keep your social media consistent and conversion-focused? Let's design your template pack.

Get a Design Quote